Read 32 times since Thursday, February 04, 2010
There's just something incredibly appealing about sporting golden brown skin: people of all ages can't seem to get enough of that healthy glow! If you've been considering starting your own tanning salon, here are some facts to get you started.
The health and beauty industry are still going strong, despite the recent severe downturn in the U.S economy.
It seems that people are willing to give up a lot, but they are not willing to give up feeling good about themselves: they will still get their hair cut, they will still pamper themselves with a massage, they will still buy beauty products, and they will still go tanning!
New tanning salons are continuously popping up in neighborhoods all across the country, and thanks to the aging baby boomer population, the trend simply does not seem to be going away.
Location
Location of a tanning salon seems to be the one factor that really determines whether or not the enterprise will succeed over the long term. Studies show that tanning is an activity that is usually intermingled with other errands: in other words, it is not necessarily a destination such as a special hair salon that people are willing to travel long distances to go to.
The operative word for tanning is: convenience. So when scouting out locations, choose busy commercial strip malls near bustling neighborhoods and popular stores. People like to go tanning and then be able to go right home to shower or dress up: so a shopping mall simply wouldn't work.
Business Plan
Every new business needs to have a solid business plan before any commitments are made: this will help you stay on-task, on-budget, and organized, and it will help you secure the loans you need to get you started.
Equipment
A good salon will generally carry at least 8 tanning beds. If money is tight, you can find used tanning beds for sale online and from retailers. Because skin cancer from tanning has garnered so much press lately, be sure to offer sunless tanning options such as a misting booth or airbrush compressor: these services are rapidly increasing in demand, and it gives your customers more choices.
Make sure to plan on doing retail sales as well: carrying excellent tanning products can easily net you at least an extra 1,000 dollars a month or more.
Study other salons before getting your own plans underway, and take the time to note what you like about their operations and what you would do differently: you don't want to be like everyone else. Give people unique reasons to come tanning with you and you will be much more likely to find success. ajstanning.com (http://www.ajvendor.com/) We understand how crucial it is to have not only the best tanning beds for sale. Art Gib is a freelance writer.
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